LED Signs: By the Numbers

wpadmin — Fri, 10 Feb 2012 20:42:18 +0000

Are you interested in driving more sales for your small business? The most effective solution might be a surprise to you…it’s your on-premisis signsage. More specifically, digital signage is the option that offers the most “bank for the buck”. A programmable led sign will draw more foot traffic at a lower cost than newspaper, television, or radio.

Don’t believe it? The U.S. Small Business Administration does:

“The only type of advertising medium more powerful than digital signage is perhaps word of mouth (but you can’t purchase or control word of mouth…)”

What type of signage is “digital signage”?

Digital signage is usually defined as any type of electronically-controlled display that is visible in a public area or “out-of-home” environment. In the LED industry, we refer to them as digital out-of-home , or “DOOH” type media. You probably know them better as LED signs.

These bright, and attractive displays are powered by light-emitting diodes (LEDs) and are used to drynamically inform and advertise. Dynamic messaging offers several obvious advantages versus a traditional “static” sign.

What are the benefits of “digital signage”?

The cheif benefit is that you are able to easily change, as well as schedule the timing of when your marketing messages are delivered to the end customer. And, as an added kicker, the brightness and “moving” nature of the sign means that it will grab someone’s attention in a way that a painted or traditional “changable copy” sliding letter sign never will.

But they seem so expensive, how can they be the best value?

The truth is in the numbers. As an illustration, here’s a very conservative scenario. Let say you have a business that makes 15 sales a day, with an average sale amount of $100, and a gross margin of 20%. You invest $20k in digital signage that will be visible to the 1000 cars a day that drive by your store.

Assuming a conversation conversion rate where 4 of every 1000 visual impressions turns into a new customer, here’s the results:

Revenue:

Before: $30,000 per month, After: $38,000 per month

Increase: $8,000 per month or $96,000 PER YEAR

Profit:

Before: $6,000 per month, After: $7,587 per month

Increase: $1,587 per month or $19,044 PER YEAR

With those numbers, the sign pays for itself in 13 months, and every dollar of the $1587/month after that point is pure profit.

Check out the graph for more detail:

Mario games are the most popular games in the world

wpadmin — Wed, 18 Jan 2012 13:21:37 +0000

Flash games are often a trending topic on social media sites, enjoyed by both young people and adults around the world. The reason behind this is that flash games are not only an excellent tool for recreation, but gives an immense opportunity for social connections and interaction between friends. Some of the most popular online flash games include Super Mario, Pacman, March Zuma etc.
Mario is a well-crafted game packed full of adventure. Launched almost 30 years back, Mario games have come a long way with great updates and advancements. Now, multiple varieties and versions of Mario games are available; among them Super Mario Bro, Super Mario Land, and Mario Galaxy in 3D. With superb concept, improved graphics and fun game play, these games are enjoyed by fans of all age groups. You don’t actually need a gaming console. All that’s required is a click on the start button and you can enjoy these fun games immediately. However, to play some of the versions, you have to install Flash, Java or other web Plug-ins.

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LED Signs: By the Numbers

Mario games are the most popular games in the world